Recently I was assisting a client to update the details for a long list of their contacts. How hard could that be? With website address in hand no less? You would be surprised at how many companies do not have their contact details easily identifiable on their website. How strange. You would think that this would be one of the most important pieces of information that a company wishes to convey.
And it can be a major source of frustration when it takes much searching to find this basic piece of information. Or worse yet not be able to find it at all.
So, where should contact details be placed on a website?
Always at the bottom of every website page. Usually in smaller font than the rest of the text.
Very desirable as a main menu selection, often as the last item. This will save the visitor from having to burrow down through numerous pages when what they really want is to contact you. Save them the frustration. Studies have revealed that people also search for contact information under the About Us page, so place a link to your Contact page from the About Us page.
What contact details do you include on your Contact page?
- official company name
- phone number, including area code
- email address as a link, automatically opening up in the client’s email account e.g. Microsoft Outlook
- street or postal address, including a Google map for physical address
- fax number (if you still have one)
- a simple contact form
- operating hours, where relevant.
Additionally, if the best and most expected mode of contact is phone and your client base would be seeking this, place the contact number boldly, preferably in the top half of each page. Aesthetics are important but a good website designer should be able to accommodate this.
After all, your website should be about what your client needs. Once they have reviewed what your business offers, we hope that the next step is that they would like to contact you. Don’t make it hard for them to find this vital piece of information, otherwise they may just give up and look elsewhere.
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Your website is not new to you, but how do visitors to your website feel?
Is your website easy to navigate? Can visitors find what they want, quickly? Do people leave in frustration? And how would you know if they did?
You know every nook and cranny of your website, and this alone can pose a problem. To you it is easy to navigate, you know where to find things – it makes perfect sense. To you.
But what about your visitors? To them, your website is new. So, how can you ensure that your website is user friendly?
Keeping your website maintained is vital to your survival in today’s online world.
If you are not already blogging; writing an interesting, relevant, keyword rich article and adding or linking to your website can work wonders.
Is your website out of date?
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Nothing speaks louder than a website with old dates, information that is no longer relevant or links that don’t work.