You have a Facebook business page – so now what?        I’ve outlined the basics to get you started.

 Who

• Keep your client in mind – that is who you should always be talking to on your Facebook page, not your best friend.

 What

• Not the hard sell; this will alienate fans and potential clients very quickly.
• Instead post a mix of your own thoughts, news, useful tips, tools, promotions, competitions, customer testimonials, resources and links from other sites in your industry or related industries.
• Ask questions of your fans so they have an opportunity to have their say.
• Always keep your posts professional, but in a relaxed Facebook way.
• Always double check your spelling, grammar and tone before you post.

 When

• Post regularly, but daily is probably a little over the top.

 Where

• Obviously Facebook; just be aware of your market and of time zones.

 How

• Keep a post calendar or a word document where you store ideas for your next or upcoming posts.
• Engaging with fans is as critical as enticing fans to ‘like’ you.
• Try ending your comment with a question.
• You can always add your own comments to your posts to get things rolling.
• Always respond to comments and questions as soon as possible.
• Follow and comment on other business pages.
• It’s important to be open, inviting, warm and personable, but always remain professional.

 Why

• It’s another tool for you to promote your business online.
• It should ultimately lead to sales, but this may not happen overnight.

 

Still need some help? Feel free to ask me questions, visit our website to see what we can do for you or follow us on facebook.

 

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