It’s amazing how a refreshing break from work and business can truly recharge the batteries. Even some of the more tedious tasks, which at the end of a busy year almost put you to sleep, suddenly seem slightly more interesting. Medical research clearly supports the benefits a good holiday have on your health and wellbeing.
And so it is the same with your business. Perhaps it needs recharging – a fresh perspective? Does the way you communicate with your potential clients need a review?
Are you talking to your potential clients in a language that they understand? Working every day in your business can tend to bog you down in the ‘day to day must do’ and result in you forgetting about the face of the business – that critical first impression.
Just as it is important for us to be recharged and gain a fresh perspective – the way you are talking to your clients may also need a boost.
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Whether it is words for a brochure, website, email marketing or a blog, you need to make sure your message talks to your audience – your potential and valued clients.
That the deal or information you want to tell your audience about is pitched at their level. Not in your lingo but in their language. Continue reading
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Your website is not new to you, but how do visitors to your website feel?
Is your website easy to navigate? Can visitors find what they want, quickly? Do people leave in frustration? And how would you know if they did?
You know every nook and cranny of your website, and this alone can pose a problem. To you it is easy to navigate, you know where to find things – it makes perfect sense. To you.
But what about your visitors? To them, your website is new. So, how can you ensure that your website is user friendly?
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Your business communication is important. It sends a message to your clients and potential clients about your business. They will make a judgement about your business based around what they read.
Why should you care?
- You and your business will look so much more professional – it gives your clients and prospective clients confidence that you are a good operator.
- When you want to apply for a grant or submit a tender or proposal, you can utilise the consistent, professional text you have created in these important submissions.
- You and your staff will save time by knowing how things are done if you adopt a consistent approach.
How to do this?
- Create a style guide.
- Refer to this style guide when creating new publications, updating existing publications, sending out letters, creating copy for ads or adding content to your website.
- Be diligent about your written communication – it really does send a positive message to your
clients.
But you don’t have the time, the inclination or the skills to do this?
- Contact us! We strive to provide our clients with the very best outcome by working with you to
determine your needs and priorities to create a cost-effective and professional solution.
Keeping your website maintained is vital to your survival in today’s online world.
If you are not already blogging; writing an interesting, relevant, keyword rich article and adding or linking to your website can work wonders.
Is your website out of date?
Nothing speaks louder than a website with old dates, information that is no longer relevant or links that don’t work.
Keeping your website functioning well, with current and relevant content is imperative. Continue reading
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Although it’s not rocket science, there is an art to writing concise, clear, consumer centric content for your website. We do this every day for our clients, so we have provided some tips on better web writing.
ESTABLISH the market you are writing for – ensure you know your target audience.
WRITE FOR THEM by thinking about what they would want to find out on your website. Think about who will be reading it and what they would hope to find out. What questions might they ask? And then provide answers to those questions. Remember to include ‘keywords’ in your content that your potential clients would enter into their search engine. Continue reading
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Focus!
Focus! You need to focus on one thing at a time when you create each page of your website. Think about who will be reading it and what they would hope to find out. Think about the questions they may be asking and provide answers to those questions.
Always write clearly and succinctly – or get someone to help you do this. People scan websites, they don’t read every word, so make sure you say what you need to, quickly and well.
What can you do to improve your website? Continue reading
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